15 fastest growing supplement brands in 2025

The supplement industry is experiencing remarkable growth, with 77% of Americans now incorporating supplements into their daily routines. This surge has created opportunities for innovative brands to reshape the market through digital-first approaches and customer-centric solutions.

Among the fastest growing supplement brands in 2025, we’re seeing a clear shift toward personalized nutrition, clean ingredients, and seamless online shopping experiences. These brands aren’t just selling vitamins – they’re creating comprehensive wellness ecosystems that cater to modern health-conscious consumers.

Let’s explore the stories behind these successful brands and understand what makes them stand out in today’s competitive supplement market.

Top fifteen fastest growing supplement brands this year

Among the fastest growing supplement brands in 2025, we’re seeing a diverse mix of companies revolutionizing the wellness industry. These brands have achieved remarkable growth through innovative products, strong digital presence, and customer-focused approaches. Let’s examine the standout performers who are reshaping the supplement landscape.

1. Arrae

5-year search growth: 3,233%

Founded: 2019 | Location: New York, New York

Arrae has emerged as a powerful force in women’s wellness, focusing on natural supplements for gut health support. The brand has captured a significant market share by addressing specific concerns like bloating, constipation, and digestive health through targeted formulations. Their success stems from a clear understanding of women’s health needs and a commitment to natural ingredients, making them one of the fastest-growing supplement brand in 2025.

2. Rae Wellness

5-year search growth: 1,600%

Founded: 2019 | Location: Minneapolis, Minnesota

With $14M in Series A funding, Rae Wellness has disrupted the supplement market with its millennial-friendly approach and vegan supplement line. The brand stands out with its bright, simple packaging and comprehensive wellness solutions. Their expansion into stress-relieving drops and other wellness-focused products has helped them secure a strong position in the market, particularly among younger health-conscious consumers.

3. Gorilla Mind

5-year search growth: 1,550% 

Founded: 2017 | Location: Boise, Idaho

Among the fastest growth supplement brands, Gorilla Mind has established itself as a dominant player in the fitness and performance category. Co-founded by Derek from the “More Plates More Dates” YouTube channel and Christopher Deoudes, this best food supplement company has successfully processed over 1 million orders since launch. Their diverse product line spans dietary supplements, energy drinks, pre-workouts, and protein blends, all backed by extensive research and targeted marketing to fitness enthusiasts.

4. Codeage

5-year search growth: 888% 

Founded: 2017 | Location: Los Angeles, California

Codeage has quickly become one of the best food supplement company choices for consumers seeking natural wellness solutions. Their commitment to non-GMO and gluten-free formulations has helped them stand out among the fastest growth supplement brands in the market. The company’s innovative approach focuses on comprehensive health support, including immune function, gut health, cognitive performance, and energy enhancement. Their success stems from high-quality ingredients and scientifically-backed formulations that resonate with health-conscious consumers.

5. First Day

5-year search growth: 640% 

Founded: 2018 | Location: California City, California

First Day has revolutionized the children’s supplement market with their innovative approach to gummy vitamins. Their flagship product, a kids’ multivitamin, stands out by incorporating 12 organic fruits and vegetables rich in essential nutrients. By focusing on organic ingredients and gut health support, First Day has created a strong presence in the family wellness sector, particularly appealing to parents seeking clean, natural solutions for their children’s health.

6. Seed Health

5-year search growth: 435% 

Founded: 2016 | Location: Venice, California

Seed Health has carved out a significant niche in the microbiome wellness space. The company combines rigorous scientific research with innovative technology to develop specialized probiotic formulations. Their products target specific health benefits, including digestive function, immune support, and skin health. What sets Seed apart is their commitment to scientific integrity and transparency, working with leading experts to advance understanding of the microbiome’s role in human health.

7. Vitable

5-year search growth: 414%

Founded: 2015 | Location: Sydney, Australia

Standing out among nutraceutical companies, Vitable has transformed the personalized vitamin market with its innovative technology approach. After raising $5.5M in pre-seed funding, this nutraceutical company offers more than just supplements – they’ve developed a comprehensive app that helps users track their vitamin consumption and maintain streaks. The startup plans to use its funding to expand into Asia, while their smart reminder system and personalized vitamin packs continue to attract health-conscious consumers.

8. Transparent Labs

5-year search growth: 335%

Founded: 2015 | Location: New York, New York

As one of the top health supplement companies, Transparent Labs has built its reputation on clean, natural pre-workout supplements and sports nutrition products. As one of the top health supplement companies, they’ve gained consumer trust by providing detailed certificates of analysis for each product and using only grass-fed ingredients with no artificial additives. Their commitment to complete transparency extends to their website, where they openly share all product compositions and testing results.

9. Ketone-IQ (Formerly HVMN)

5-year search growth: 99x+ 

Founded: 2014 | Location: San Francisco, California

Since rebranding from HVMN (Health Via Modern Nutrition) to Ketone-IQ in May 2024, this innovative brand has revolutionized the performance supplement space. Their flagship product, Nootrobox, is designed to enhance daily performance through carefully formulated nootropic blends. What sets them apart is their focus on different aspects of daily performance, including cognitive function and sleep optimization. Their science-backed approach and successful rebranding strategy have helped them capture a significant market share in the performance supplement sector.

10. Spacegoods

5-year search growth: 99x+ 

Founded: 2021 | Location: Dorchester, United Kingdom

As one of the newer entrants in the market, Spacegoods has made remarkable progress with their mushroom-based wellness products. With $3.8M in seed funding, their flagship product Rainbow Dust combines caffeine with three specific mushroom extracts to enhance focus, energy, and overall well-being. Under CEO Matthew Kelly’s leadership, the company has established itself as a pioneer in the functional mushroom supplement category, attracting consumers seeking natural solutions for cognitive enhancement and daily wellness support.

11. Feel

5-year search growth: 134% 

Founded: 2019 | Location: London, United Kingdom

Feel has pioneered a unique approach to supplement categorization. Instead of organizing products by type, they focus on body systems and benefits – from heart health to nail strength. This London-based brand has successfully created targeted solutions for specific health concerns, making supplements more accessible and understandable for everyday consumers.

12. Rootine

5-year search growth: 48% 

Founded: 2018 | Location: Nashville, Tennessee

Among leading nutraceutical manufacturers, Rootine stands out with their DNA-based personalization approach. With $10M in Series A funding, they’ve elevated supplement customization by incorporating genetic testing into their process. Customers receive a personalized DNA kit, and based on the results, Rootine develops a tailored nutrition plan that precisely matches their genetic profile and health needs.

13. Vitafive

5-year search growth: 90% 

Founded: 2015 | Location: Fort Worth, Texas

Vitafive has capitalized on the booming gummy vitamin market, which is projected to reach $10.6B by 2025. Their innovative approach includes customizable supplement pouches for both adults and children, along with flexible subscription options. The company’s success lies in making daily supplement routines more enjoyable and convenient, addressing a common pain point in vitamin consumption.

14. Gem

5-year search growth: 42% 

Founded: 2018 | Location: Venice, California

Among the best rated vitamin companies, Gem has created an innovative solution to the daily supplement routine. Founded by Sarah Cullen, the company transforms traditional supplements into brownie-like bites containing a blend of minerals, superfoods, and probiotics. This unique approach was born from Cullen’s frustration with artificial ingredients and over-processed supplements, leading to a more natural and enjoyable way to consume daily nutrients.

15. Proper

5-year search growth: 17% 

Founded: 2020 | Location: New York, New York

With $9.5M in funding, Proper has established itself as a specialized sleep supplement company offering two distinct products: Formulations and Coaching. The company combines carefully developed sleep supplements that support cognition and brain health with personalized coaching services. Their unique approach pairs customers with dedicated sleep coaches who create customized sleep action plans and supplement regimens, making them one of the best rated vitamin companies focused on sleep optimization.

The future of supplements

The supplement industry is experiencing a significant transformation driven by three major trends that are reshaping consumer expectations and brand strategies.

Personalization has become a cornerstone of modern supplement brands. Companies now leverage advanced technology and data analytics to create customized nutrition plans. These tailored solutions consider individual DNA profiles, lifestyle factors, and health goals, moving away from traditional one-size-fits-all approaches.

The plant-based revolution continues to gain momentum in the supplement space. Brands are developing innovative plant-derived alternatives like pea protein powders and algae-based omega-3s. These products attract both environmentally conscious consumers and those with specific dietary preferences.

Sustainability drives purchasing decisions more than ever before. Modern consumers demand eco-friendly practices throughout the entire supply chain. Brands respond by implementing biodegradable packaging, responsible ingredient sourcing, and zero-waste manufacturing processes to meet these growing environmental expectations.

Conclusion

The fastest growing supplement brands 2025 showcase the industry’s remarkable evolution toward personalization, sustainability, and digital innovation. These successful companies have mastered the art of combining science-backed formulations with modern consumer demands. Through innovative delivery methods, transparent practices, and strong digital presence, they’ve transformed how people approach their daily supplement routines.

As the supplement market continues to expand, these brands demonstrate that success comes from understanding and adapting to changing consumer needs. Their growth stories prove that there’s still plenty of room for innovation and expansion in this dynamic industry.

References:

Pirog, K. (2024). “Habits and Healthspan” U.S. Survey Reveals Barely Half of Consumers* Know that Supplements are not Approved by FDA. Amway Global. https://www.amwayglobal.com/newsroom/habits-and-healthspan-u-s-survey-reveals-barely-half-of-consumers-know-that-supplements-are-not-approved-by-fda/

Rae Wellness – Funding, Financials, Valuation & Investors. (n.d.). Crunchbase. https://www.crunchbase.com/organization/rae-wellness/company_financials

Evans, S. (2021). Vitable raises $5.5m to drive at-home disruption in vitamins. Australian Financial Review. https://www.afr.com/companies/healthcare-and-fitness/vitable-raises-5-5m-to-drive-at-home-disruption-20210615-p5818d

Introducing ketone.com. (n.d.). Ketone-IQ®. https://ketone.com/blogs/blog/introducing-ketone-com

Hall, C. (2024). Spacegoods shakes up functional beverage industry with mushroom-based powders. TechCrunch. https://techcrunch.com/2024/02/14/spacegoods-functional-beverage-mushroom/

CashInvoice. (2022). Rootine raises $10M in Series A funding. Funding SMEs. https://cashinvoice.it/funding-smes/2022/09/13/rootine-raises-10m-in-series-a-funding/

Reportlinker. (2020, October 27). The global Gummy Vitamins market size is estimated to be valued at USD 5.9 billion in 2020 and projected to reach USD 10.6 billion by 2025, recording a CAGR of 12.5%. PR Newswire. https://www.prnewswire.com/news-releases/the-global-gummy-vitamins-market-size-is-estimated-to-be-valued-at-usd-5-9-billion-in-2020-and-projected-to-reach-usd-10-6-billion-by-2025–recording-a-cagr-of-12-5-301160450.html

FinSMEs. (2020). Proper raises $9.5M in funding. FinSMEs. https://www.finsmes.com/2020/07/proper-raises-9-5m-in-funding.html

Kazi, A. (2024). Multivitamin supplements: the cornerstone of modern nutrition. Market Research Intellect. https://www.marketresearchintellect.com/blog/multivitamin-supplements-the-cornerstone-of-modern-nutrition/

Plant-Based Protein Supplements Market – Persistence Market Research. (2024). Persistence Market Research. https://www.persistencemarketresearch.com/market-research/plant-based-protein-supplements-market.asp

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